Master in Marketing and Sales Executive
Información del curso
Descripción
With this Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.
In addition, this master is available in Online mode and in Professional version too, in order to offer quality learning wherever you want! We have more than 10 years in online learning education and we are member of Grupo Planeta, leader in providing programs in online mode, our "distance" courses offer all the contents of classroom learning, in order to use a complete and professionalizing experience.
For this Master, Rome Business School has a maximum of 25 available seats for each class.
Temario
Mind Opening & Knowledge Management Setting
The first part of Rome Business School's Master in Marketing & Sales provides you with comprehensive preparation for the Marketing sector and crucial aspects of other related fields, initially giving a wide overview of the broader management world and managerial key competences.
The first content area focuses on:
- Human Resources Management
- Project Management
- Managerial Economics
- Supply Chain Management
- Entrepreneurship
- Business Planning Business Strategy
Develop the competencies required to address and enhance new needs in different areas of the organization. Lead the implementation of new operational management systems-oriented at the market and the consumer analysing all the specific industry subjects and aspects of Marketing and Sales.
The second content area delves into the following topics:
- Marketing Strategy
- Marketing Intelligence & Customer Insight
- Big Data for Marketing
- Decision Making
- Marketing Management
- Digital Marketing
- International Marketing
- Branding & Communication
- Pricing
- Marketing Innovation – New Product
- Development Go-To-Market Strategies
- Distribution Channels Sales
- Key Account Management
- Trade & Shopper
- E-commerce, Retailing Marketing & Sales Metrics
- B2B Marketing & Sales
Learn about the best practices in innovation and leadership and how they can be effectively applied to the Marketing & Sales Industry.
In particular, you will deepen your knowledge about:
- Future Trends & Future Challenges of Marketing & Sales
- Experience Innovation
- Frontiers of Leadership
A team project aimed to develop a Marketing & Sales plan designed to accomplish a business goal and work on a business challenge in the area of Marketing & Sales, of an existing or fictitious company in the Marketing & Sales Industry.
All teams are guided from the very initial phase of the project by the Program Director.
At the end of the capstone project, teams are required to prepare a written report and a verbal presentation which teams present in front of the Academic Committee.
Competencias para las que te prepara el curso
Destinatarios
From there, it's all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.
Requisitos
Metodología
Idiomas en los que se imparte
Duración
Título obtenido
Perspectivas laborales
Promociones
It can be paid:
- in 4 installments without interest
- in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)
According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 25%). Indeed, Rome Business School offers the opportunity to the most deserving candidates to benefit from 5 different types of scholarships. These partial economic coverages can consist of 6 months of interest-free financing. Below, a list of the available grants:
- 1-Academic Excellence Scholarship: it is awarded to candidates who have displayed extraordinary performance in their most recent academic career, whether graduate or undergraduate.
- 2-Lifelong Learning Scholarship: it is reserved to applicants who demonstrate an ongoing, self-motivated pursuit of knowledge and skill development.
- 3-Executive Women Grant: Rome Business School strives to increase the promote the ratio of women in executive positions and increase gender equality in the workplace. Indeed, this grant aims to enhance our students' ability to realize their executive potential, leadership capacity and professional aspirations.
- 4-Entrepreneurial Grant: our aim is to feed the entrepreneurial spirit of our students with great business ideas using this grant, awarded to directors of SMEs, self-employed professionals and people with their own business project.
- 5-Better Managers for a Better World: it was meant for those candidates that demonstrate clear, future oriented motivation aimed and at improving the economy, society and the world around them.
The competition for scholarships increases as the start date approaches and funds are limited, so it is advisable to make the request as soon as possible.
To apply for a scholarship, it is necessary to send a motivational letter of no more than 300 words together with the CV and the documentation when submitting the application for admission to the Masters. The eligibility for a possible scholarship will be decided by Rome Business School's academic committee during the evaluation of the candidate's application.
To write a motivational letter for a scholarship, the applicant must indicate:
- What distinguishes the applicant from the other candidates;
- Professional goals and ambitions.