Master in Marketing and Sales Executive

Precio 5.900 $
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Rome Business School
Master in Marketing and Sales Executive
Solicita información
Maestría
Abierta
1 año
Precio 5.900 $

Descripción

With this Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.
In addition, this master is available in Online mode and in Professional version too, in order to offer quality learning wherever you want! We have more than 10 years in online learning education and we are member of Grupo Planeta, leader in providing programs in online mode, our "distance" courses offer all the contents of classroom learning, in order to use a complete and professionalizing experience.
For this Master, Rome Business School has a maximum of 25 available seats for each class.

Temario

Contents

Mind Opening & Knowledge Management Setting 

The first part of Rome Business School's Master in Marketing & Sales provides you with comprehensive preparation for the Marketing sector and crucial aspects of other related fields, initially giving a wide overview of the broader management world and managerial key competences.
The first content area focuses on:
  • Human Resources Management
  • Project Management
  • Managerial Economics
  • Supply Chain Management
  • Entrepreneurship
  • Business Planning Business Strategy
Focusing and Specializing 
Develop the competencies required to address and enhance new needs in different areas of the organization. Lead the implementation of new operational management systems-oriented at the market and the consumer analysing all the specific industry subjects and aspects of Marketing and Sales.
The second content area delves into the following topics:
  • Marketing Strategy
  • Marketing Intelligence & Customer Insight
  • Big Data for Marketing
  • Decision Making
  • Marketing Management
  • Digital Marketing
  • International Marketing
  • Branding & Communication
  • Pricing
  • Marketing Innovation – New Product
  • Development Go-To-Market Strategies
  • Distribution Channels Sales
  • Key Account Management
  • Trade & Shopper
  • E-commerce, Retailing Marketing & Sales Metrics
  • B2B Marketing & Sales
Be a Future-Oriented Leader
Learn about the best practices in innovation and leadership and how they can be effectively applied to the Marketing & Sales Industry.
In particular, you will deepen your knowledge about:
  • Future Trends & Future Challenges of Marketing & Sales
  • Experience Innovation
  • Frontiers of Leadership
Capstone Project:  Marketing & Sales Plan
A team project aimed to develop a Marketing & Sales plan designed to accomplish a business goal and work on a business challenge in the area of Marketing & Sales, of an existing or fictitious company in the Marketing & Sales Industry.
All teams are guided from the very initial phase of the project by the Program Director.
At the end of the capstone project, teams are required to prepare a written report and a verbal presentation which teams present in front of the Academic Committee.

Competencias para las que te prepara el curso

After the completion of the capstone project, students should be able to: Think critically Implement creative solutions and solve managerial problems Apply and connect theory with practice Communicate and present business reports/ideas more effectively Carry out business research and business analysis Demonstrate collaborative leadership skills Work effectively in teams Communicate cross culturally and make compromises for a common goal Set goals and implement projects effectively

Destinatarios

If you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network and make contact with elite professionals working in several business fields, we have exactly the program for you.
From there, it's all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.

Requisitos

The admission process is aimed to verify the candidate's eligibility to attend the Master. The candidate's academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it's sent, the application will be evaluated by the Rome Business School's academic committee. In order to ensure the application's suitability, it is important to deliver all of the required documentation.

Metodología

The Master will be taught through interactive frontal lectures, case study analysis, in-class exercises, discussions, roleplays, teamwork exercises, video discussions, business analysis and student presentation sessions. Case studies will be utilized to engender discussion and illustrate real business and communication issues. Students will be encouraged to read widely and engage in discussion and debate. The didactic methodology is based on action learning, through which teachers implement a learner-centered approach, engage students and provide activities which allow students to apply the acquired knowledge. All teachers use active learning methods in class, which are also suitable for interactively engaging distance learning students.

Idiomas en los que se imparte

English

Duración

Duration: 1 year. Starts in: November 2020

Título obtenido

Students who successfully complete the programme will receive a double certification: Rome Business School's diploma and an official certification by Universidad Internacional de Valencia (VIU), which provides 60 internationally recognized credits (60 ECTS).

Perspectivas laborales

With our help, you can create your career strategy via a journey of self-reflection, exploration, and achievement. This program is designed to help you find internships or positions in line with your ambitions and expectations. In particular, the school offers the following services to the enrolled students: Individual Career Counselling Meeting Rome Business School's Official Career Portal Professional Workshops Rome Business School's Talent Focus This Master will strengthen your competences and enable you to take on responsibilities in the Marketing and Sales Departments of any company, while also developing your capacities in the following professional profiles: Chief Marketing Officer (CMO) Sales Manager Commercial Director Product Manager Brand Manager Category Manager Key Account Manager Global Marketing Manager Trade Marketing Manager Marketing Technician Sales Technician Digital Marketing Manager

Promociones

It can be paid:

  • in 4 installments without interest
  • in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)
Scolarships

According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 25%). Indeed, Rome Business School offers the opportunity to the most deserving candidates to benefit from 5 different types of scholarships. These partial economic coverages can consist of 6 months of interest-free financing. Below, a list of the available grants:

  • 1-Academic Excellence Scholarship: it is awarded to candidates who have displayed extraordinary performance in their most recent academic career, whether graduate or undergraduate.
  • 2-Lifelong Learning Scholarship: it is reserved to applicants who demonstrate an ongoing, self-motivated pursuit of knowledge and skill development.
  • 3-Executive Women Grant: Rome Business School strives to increase the promote the ratio of women in executive positions and increase gender equality in the workplace. Indeed, this grant aims to enhance our students' ability to realize their executive potential, leadership capacity and professional aspirations.
  • 4-Entrepreneurial Grant: our aim is to feed the entrepreneurial spirit of our students with great business ideas using this grant, awarded to directors of SMEs, self-employed professionals and people with their own business project.
  • 5-Better Managers for a Better World: it was meant for those candidates that demonstrate clear, future oriented motivation aimed and at improving the economy, society and the world around them.

The competition for scholarships increases as the start date approaches and funds are limited, so it is advisable to make the request as soon as possible.

To apply for a scholarship, it is necessary to send a motivational letter of no more than 300 words together with the CV and the documentation when submitting the application for admission to the Masters. The eligibility for a possible scholarship will be decided by Rome Business School's academic committee during the evaluation of the candidate's application.

To write a motivational letter for a scholarship, the applicant must indicate:

  • What distinguishes the applicant from the other candidates;
  • Professional goals and ambitions.

Precio

Precio 5.900 $
Tuition Fee: 5.900 Euros (Online)

Ventajas del curso

Bootcamp around the world Hone your entrepreneurial skills and test them with the ultimate challenge: Rome Business School's exclusive Bootcamp in Barcelona, organized in partnership with EAE Business School, a beautiful citiy at the forefront of innovation and among the most productive start-up ecosystems, and, for online and professional students, Bootcamp for International Business Leaders in Rome is included in the registration price: just think about the flight and accommodation, we'll take care of the rest! Join an advanced program designed to put you face to face with realistic business scenarios to solve and provide you with a practical way of learning and skills development. All with the professional support of a tutor from top-class working companies! Scholarships and Tuition You can choose between three different learning formulas, in order to find the master that best suits your needs!

Profesorado

Rome Business School's Master in Marketing & Sales is given by highly selected international university professors, entrepreneurs, consultants, industry experts, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees' professional development. Program director: Stefano Corsini. Professors: Robert Sonnabend Francesco Landolfi Paolo Pettenello Sara Caprasecca

Lugar donde se imparte el curso

Online / Modalidad Abierta
Master in Marketing and Sales Executive
Rome Business School
Campus y sedes: Rome Business School
Rome Business School
Calzada Tlalpan 03400 Ciudad de México (Distrito Federal)
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