Specializing Master in Design For Kids & Toys - Online

The Specializing Master in Design for Kids & Toys is organized in partnership withAssogiocattoli, which represents Italian manufacturers and distributors working in this industry.
Italy generally excels in design (that means culture, method and practice of project and production) in several fields like fashion, food and creativity applied to multiple activities, but in the toy and childcare productions Italian design has yet to play a key role in building a recognizable identity.
The "Design System" and "System of Enterprise", shows significant episodes but certainly not a coherent and recognizable oversight in children's products, in furniture for children, in the game and in the toy sector. From this scenario it comes a need in poly-technical and multi-skill training. Designers and, in particular, strategic designers have the role of create scenarios understanding the many aspects and skills that compose the system.

MOD 1_DESIGN STRATEGIC FOR KIDS & TOYS

• user centered design;
• ethnography as an approach to meta design research;
• the strategic approach to innovation in the toy sector;
• strategic design and design process;
• the sustainable approach to innovation strategies in the toy industry;
• from the product to the system produced in the toy.

MOD 2_ HISTORY OF DESIGN FOR KIDS AND TOYS

• evolutionary stages of the relationship between design and childhood;
• theories, experiences and cases from the product to the laboratories;
• New game modes: VideoGames, are not toys, but children and adults play, ethics and regulations, potentials and problems, new jobs.

MOD 3_ BUSINESS, SECTOR AND MARKETS

• the national and international system of companies in the toy and children's products sector;
• the transversal sectors (materials and technologies);
• toys for indoor and outdoor use;
• the national, European and international market;
• licensing between content and communication, Assogiocattoli and its system of associated companies;
• market trends and niches.

MOD 4_ TECHNOLOGIES AND MATERIALS

• traditional technologies;
• innovative technologies;
• traditional materials (wood, plastic materials etc.);
• innovative materials and new innovation scenarios;
• relationship between analog and digital.

MOD 5_ REGULATIONS AND SECURITY

• toy safety and the new Directive 2009/48 / EC;
• essential safety requirements and harmonized technical standards;
• markings and warnings;
• international regulations.

MOD 6_ PEDAGOGY, PSYCHOLOGY, COGNITIVE ERGONOMICS

• the child and the perception of color;
• the game and the child: mental and emotional development;
• physical ergonomics and cognitive ergonomics; role of neuroscience
• workshops for children, entertainment and training, from play to experience, from creativity to the project, adults and children, analog and digital, tradition and innovation: new skills for a growing sector.

MOD 7_ COMMUNICATION AND DISTRIBUTION

• communicate the project;
• communication tools and strategies for kids;
• distribution and retail channels, scenarios for new distribution;
• gamification and new professions, communication and service as components of the product system.

The Specializing Master is for candidates with a Laurea (equivalent to Bachelor of Science) or Laurea Magistrale/Specialistica (equivalent to Master of Science) in Engineering, Architecture, Industrial Design, Economics, Communication Sciences, Science of Education. For foreign applicants, equivalent academic qualifications will be considered in the related study systems.

• The number of admitted students is 30.
• The selection is made by the Commission.
• The selections will be made in chronological order with respect to the date of receipt of the application, until all available places have been filled.
• The admission application must be presented in one day from the day after the date of this Decree and within October 2019.